Dual Pricing: An innovative strategy that reduces card payment fees to 0%.

What Is Dual Pricing?

Dual Pricing is a system where both the cash price and card price are displayed separately.
It offers customers a benefit for paying in cash while helping merchants reduce credit card processing fees.

The “cash price vs. card price” signage often seen at gas stations is a common example of Dual Pricing.
Today, countless restaurants, retail stores, and service-based businesses are adopting this system to achieve both cost savings and greater transparency.

3 Essential Elements of Honest and Transparent Dual Pricing

1. Clear Price Display
Customers should be able to clearly see both the cash price and card price at the time of purchase.
This ensures a transparent and trustworthy buying experience.

2. Consistent and Fair Rate Application
Card processing fees should be applied at a predictable and reasonable rate,
maintaining a fair pricing policy without unnecessary extra charges.

3. POS System Support
A POS system capable of automatically displaying both standard (card) and cash prices for each product or SKU is required.
Card & Beyond’s POS system fully supports these functions.

Dual Pricing Features in the Card & Beyond POS System

• Automatic calculation of cash and card prices per item
• Transparent price display on customer receipts and screens
• Automatic compliance with surcharge and cash discount regulations
• Real-time reporting and sales analytics

Card & Beyond helps merchants establish a legal and transparent dual pricing environment through its POS system, ensuring compliance with all card brand regulations.

Benefits for Business Owners

1️⃣ Reduce Credit Card Fees
When customers choose to pay with cash, no processing fee is charged, helping businesses effectively lower their operating costs.

2️⃣ Maximize Profitability
The savings can offset other operational expenses such as PCI compliance, reconciliation, and monthly statement fees.

3️⃣ Enhance Price Transparency
Dual Pricing allows customers to clearly see both the regular (card) and cash prices, building trust, improving return rates, and strengthening business credibility.

4️⃣ Operate More Competitively
Businesses using Dual Pricing benefit from:

• Reduced card fees
• Increased cash flow
• Higher customer loyalty
• Stronger price competitiveness

Benefits for Customers

💵 Cash Discount Advantage
Customers who pay in cash can enjoy lower prices compared to card payments.

🔎 Transparency and Trust
Customers can clearly see both prices before making a payment,
eliminating ambiguity and fostering a trust-based relationship with the business.

🎁 Additional Perks and Promotions
To encourage cash payments, businesses can offer extra discounts, loyalty points, or complimentary gifts.

Card & Beyond’s Dual Pricing Solution

Card & Beyond POS helps countless small and medium-sized U.S. businesses manage Dual Pricing legally and efficiently with features such as:

• Automatic cash/card price calculation and display
• Built-in compliance with Visa, MasterCard, Discover, and other card brand regulations
• Intuitive interface that’s easy for staff to use

💬 Need more information about Dual Pricing?
Our Customer Support Team is ready to assist you.

📞 Contact: +1-800-495-0122
🌐 Website: https://cardandbeyond.com